Phase 3: Route to Market
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Route to Market - this is where we take everything from research and the analysis and develop the areas where we
are going to focus. At this juncture we select the 3-5 different social media areas of distinction we want to place
our initial emphasis. In addition, we have identified possible opportunities to improve the content, naming
conventions, keywords, etc that will help your website improved it's search hierarchy.

Lastly, we identify the priority order of attack on the listing sites we want to go after to ensure you are positioned
correctly, they have the proper and most current information.

Once we agree here, we move aggressively to the next phase of set up…



Research
Analyze
RTM
Set Up
Execute
Report
Develop Pump Campaigns
Define Your Goals