Phase 4: Set Up
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Although it may seem simple, the various social media sites, particularily the most successful ones have more
requirements to establish your presence on their site. It's here that we have to be very careful with how and what
we position. In addition, it is imperative we move with speed as we want to "earn" the sites badge of approval so to
utilize it our push campaigns.

Next, we want to work with your web design team to ensure they understand what is required to increase your
search results. In addition, we need to develop the standard listing metrics for all those other sites that list busineses
so the information that is out on those sites is stays current with you and our business.

Once this is done, we have laid the foundation for you to start seeing some short term results!

Research
Analyze
RTM
Set Up
Execute
Report
Develop Pump Campaigns
Define Your Goals